An interior deco company with a coat of many colours decided to expand its horizone and reposition the brand to suit it’s new target market. Moving from just interior designs and decor to full craft company required a compellig and a closely matched element to represent the new brand.
The conclusion of our deep research and insight narrowed us down to
Our brand summary being the honeycomb narrative is centred around the complex structure and process of formation. The Honeycomb structure of hexagonal cells of wax, made by bees to store honey and eggs.
The Haniqo name is a word play on the honeycomb name to create a distinctive and for easy brand association. Getting a perfect domain names was a major determinant for the name choice.